Brand Watch

BABY BJORN is a Swedish, family-run company best known for its baby carriers, which are popular with celebrities such as Stella McCartney and Angelina Jolie. Founded in 1961 by Björn Jacobson, Baby Björn puts the emphasis on style alongside function and design. Today, the company exports to more than 25 countries but is still family run.

MACLAREN was started in 1965 by retired test pilot and aeronautical engineer Owen Maclaren. He used his design knowledge, gained during the development of the Spitfire plane, to invent an aluminium buggy that could be opened and closed in one swift movement. This was the world's first umbrella-folding buggy. Maclaren continues to create products for children.

HOW DO YOU CHOOSE? A changing bag that suits your lifestyle makes a world of difference, so ask yourself these questions:

• What style? First decide whether a backpack or shoulder bag would suit you best. Do you want it to be feminine or unisex, so your partner will be happy to carry it, too?

• What else should you look for? Insulated bottle cases, fold-up changing mat, 'grubby stuff' bags, compartments for clothes, clean nappies and toys.

Rochingham are leading UK manufacturers of baby and child mattresses. When it comes to your child, Rochingham guarantees they couldn't be in safer hands.

What's more, with a passion for comfort, Rochingham's products are amongst the best and most innovative currently available. Their commitment to safety also ensures the full range conforms to relevant BSI standards.

Give your child the best start in life.

Give your child the best start in life.

Contact Rochingham for details of local stockists T: 01795 537979 www.rochingham.co.uk

Email: [email protected]

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