Part One Confronting The Crisis

Studies suggest this generation is volunteering more than ever, stated by S. Culbertson, head ofYouth Service America, a Washington resource center for volunteering: N. Gibbs, "Who's in Charge Here?" Time, Aug. 6, 2001, p. 48.

Two-thirds of school police officers say younger children act more aggressively: R. Carroll,"School Police:Youths Getting More Aggressive," Desert Sun, Aug. 20, 2003, p.A5.

Three-quarters of Minnesota kids say kids materially spoiled and generally irresponsible: M. E. Baca, "Mindworks: Kids Admit They're Spoiled but Not Solely at Fault," StarTribune, Dec. 3, 2001.

Kid nags nine times to get parents to buy product, cited by J. S. Chatsky,"Parties Without the Presents," USA Weekend, Apr. 6, 2003, p. 22.

Two out of three parents say kids measure self-worth by possessions, cited by M. Elias,"Ads Targeting Kids," USA Today, Mar. 22,2000, p. D5.

Poll of1,005 adults conducted by KRC Research and Consulting with assistance from U.S. News pollsters, cited in J. Marks, "The American Uncivil Wars," U.S. News Online [http://www.usnews/issue/civil.htm]. Apr. 22,1996.

Survey (12 percent of adults perceive kids are raised to be respectful) reported by A. Siegler, "What a Nice Kid," Child Magazine, 1997, cited in R. Taffel, Nurturing Good Children Now (New York: Golden Books, 1999), p. 58.

Survey conducted by Time/CNN parental perception of children as spoiled cited in Gibbs, "Who's in Charge Here?" p. 46.

AOL Time Warner poll finding 85 percent of respondents say American kids spoiled, cited in D. Kindlon, Too Much of a Good Thing: Raising Children in an Indulgent Age (New York: Hyperion, 2001), p. 197.

Research stating overindulged kids from affluent families are less likely to be happy, cited in D. G. Myers,"The Funds, Friends and Faith of Happy People," American Psychologist, 2000, 55, 56—57.

Data on materialism:Average American kid sees 50 to 100 TV commercials a day, from M. Elias,"Ads Targeting Kids," USA Today, Mar. 22, 2000, D5.

Three billion dollars spent on advertising directed at kids, from a Time/CNN poll cited on CNN News July 30, 2001 [http://money. cnn.com/2001/07/30/living/v_smart_assets].

Kids spending $36 billion annually, study conducted by Penn State Smeal College of Business: M. Goldberg, "Understanding Materialism Among Youth," Journal of Consumer Psychology, Aug. 24, 2001.

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